Creating a Customer-Friendly Online Buying Experience

As consumers, it’s easy for us to just log in to Google and type in what we’re looking to buy. This is true even for people who are familiar with the ins and outs of eCommerce; you might be an SEO whizz, but when searching for something you need at a great price, the company’s keywords are the last thing on your mind.

So how many times have you clicked on one of the coveted top ten search results, only to view a website you’ll never buy anything from? Whether it’s the website’s design, some shoddy font they’re using, a general lack of info, or difficult terms and conditions, consumers are easily turned off by a multitude of unattractive aspects of online merchants.

Surprisingly, even so-called experts in the world of online marketing can commit fatal errors when it comes to converting site visitors into paying customers, and we’re not just talking about bounce rates. Read on for general tips on creating a customer-friendly experience that will make your marketing efforts worthwhile.

Give Customers what they Want

This means fulfilling your promises immediately. To promote your website, you’re likely using marketing techniques ranging from Adwords to email blasts and social media invitations. Customers need to see that you have what attracted them to click on your link immediately, and not a) have to look for it, or b) be greeted by a bait and switch tactic offering them something else.

If you promise low-cost office supplies, for example, the customer should be able to click on a paper or pen category right on your home page where they can then make a purchase. Visit www.OfficeAllSorts.co.uk for a great example of a company that gives website visitors what they want right away.

Instill a Sense of Trust

This can be hard to do immediately, but your customers need to be able to see that you are a trustworthy and competent player in this game. A professional, SEO-friendly website design, displaying a safe payment method and drawing attention to any trusted merchant certifications you may have are just several ways of bringing the customer in and making them feel secure.

Pretend you are the Customer

What is it that makes you want to buy from a website? We all know just how much competition there is out there, and how easy it is to just jump to a different website that offers more for less.

Don’t be undersold- make sure to conduct thorough research of your competitors and what they are offering. This might force you to make some tough decisions regarding the products you can realistically expect a good return from, but you can’t ignore this information.

Include a detailed description of any product or service you offer, so that the customer feels comfortable that they are making an informed buying decision. Make your contact information easily visible for any further questions.

Offer free shipping and handling whenever possible- this is one area in which many eCommerce businesses fail. But again, if just by factoring in the shipping a product becomes unprofitable, you probably shouldn't be selling it.

Lastly, be easy deal with when it comes to returns. Despite your best efforts, some things simply won’t meet your buyers’ expectations. You want loyal customers who will return to your site, so be sure to process any returns and address customer complaints efficiently.

Remember that by creating a customer-friendly online buying experience you are not only encouraging your clients to return, you are building your online reputation. Make sure to give your site visitors what they want, show that you can be trusted and really get inside your customers’ heads to ensure they have no need to go elsewhere. 

Future Kuwait Intercontinental Airdrome Development Plan

The attempt to enlarge Kuwait international airdromeis to reinforce its capability to serve twenty five million passengers each yearby 2024, up from the presenteight million passengers.The new Kuwait International air terminal will be located south of the prevailing terminal, between the 2 existing runways, however with all road and conveyance links gained from the south viaa replacement route connecting to the Sabhan Road and therefore the new seventh bypass.

The design is being assumed by a syndicate light-emitting diode by Foster plus Associates in connotation with the native business firm Gulf Consult. Alternative members of the look team embrace Arup of Great Britain, European nation Airports Corporation of the Netherland, and Parsons Brinckerhoff of Great Britain.

Kuwait Intercontinental Airdrome is deliberate to meaningfully increase the size and inaugurate a new provincial air hub in the Gulf, the scheme’s planned goals will be coordinated by an advanced terminal construction, that will deliver the upper most heights of luxury for travelers and would set a new ecological yardstick for airdrome buildings. Its intention is entrenched in a sagacity of place, receptive to the weather of one of the hottest occupied atmospheres on earth and inspired by local forms and resources.

This scheme has many phases involved. The initial phase of the scheme will include formation of more entrances and smocking designs to accommodate more than fifty airplanes, with an upcoming plan to figure up to hundred smocksand a vast parking lot. The route delivers a full view of a big green and naturally ignited space that carries a feeling of tranquil and serenity.

The terminal has a trefoil strategy, including 3 regular annexes of leaving entrances. Each frontage widths 1.5KM and all spread from a melo dramatic twenty five meter central space. The terminal stabilities the inclusion of this massive locality with a scheme that is extremely readable at a human level of ease and luxury of use there are limited stages changes.

To additional assistance orientation, the structure of the building is intended under a solo roof top canopy, interrupted by expression less openings that are filtering daylight, while with drawing straight solar radiation. The covering spreads to shadow a generous entrance plaza and is reinforced by narrowing concrete pillars; their unsolidified, organic forms attraction inspiration from the difference between the hardness of the stone and the shape and drive of Kuwait’s traditional dhow sailing boats.

The new traveler terminal at Kuwait Intercontinental Airdrome will be accomplished by September 2016 - 2017, representative that the projected budget is about 900 KD million (or 3.2billion USD roughly).

Apart from this we have Kuwait Fund which is an agency that is offered by the government of Kuwait envisioned to inspire international development. Foreign developers keep on varying so GCC Stocks play an important role to have an eye on the market. Just like this airport’s innovative project many others are also taking place under this organization in order to support foreign construction.

The Inbound and Outbound Marketing Mix in 2013

Inbound marketing is the hot term of the year but it doesn’t mean outbound marketing has gone away forever. The difference between the two is that outbound marketing means you are going to find leads, while inbound marketing helps leads find you. The latter sounds much more interesting and effective, but that doesn’t mean you can forget outbound strategies.

Outbound marketing gets your brand/product in front of a target audience that may not have heard of you before. Inbound marketing gives the customer time to learn about and trust you before they continue on in the buying cycle. The right mix of the two depends on what works for you, but you should at least have a mix. 

Inbound Strategies

• Content: Content is king for a reason: it engages your audience in a way that builds trust and offers them increased value without having to purchase anything. Examples include white papers, blogs, video, infographics, and photos. 
• SEO: Organic efforts are still extremely important. The tactics have changed, but ensuring you show up at the top of search results is the most effective inbound marketing. Instead of keyword mania, now start thinking about semantic search for your SEO strategy.
• Social Media: Inbound marketing also includes real time marketing such as having a one-on-one conversation with a fan on Facebook. Don’t use social media as an outbound marketing channel; it is strictly for being social and providing great content and service to your fans.
• Conversion Optimization: Inbound marketing eventually leads people to landing pages on your site, which then need to be optimized for conversions depending on where the user is at in the sales cycle.

Outbound Strategies

• Display Ads: Ad Networks can get your message in front of people who are your target audience but might not have made it to your content organically. A little nudge in the right direction with strong display adsand remarketingcampaigns can broaden your reach.
• Webinars: Webinars are a mix between inbound and outbound strategy, but since you are pushing something out there we will consider it outbound. Webinars can help educate your audience and establish you as a thought leader in the industry. 
• Sponsored Emails: Paying a small fee to send out a custom email to another brand’s email list is a strategy that most marketers use to boost lead generation quickly. The trick to effective sponsored emails is finding companies that have a very specific target audience equal to the user profile you are targeting.
• PPC: Still very important, PPC campaigns need to be extremely focused on an audience, keywords, and where they are in the sales cycle. Advertising Online remains vital for the marketing mix, but the tactics and strategies have changed.

Three Ways to Keep Your Kids Busy this Summer

How quickly does the excitement of summer vacation turn into boredom and laziness for your student?

If you’re like most parents, it probably happens fairly quickly. Once our kids are set loose on the world without school taking up their time, they suddenly fall into a routine that includes waking up for lunch and playing videogames until dinner. If we’re lucky, they’ll at least watch the History Channel before bed.

It’s time for our students to stop wasting time and accomplish something outside of school. Here are three ways to keep your kids busy this summer.

Summer Camp

Good thing there are youth leadership programs located all over that provide not only something to do, but something that’s fun, gets our kids outside, and even teaches important skills and knowledge.

Beyond the educational aspect, a summer camp provides our kids with a gateway to growth. Put them in an initially uncomfortable situation (being in new places is often difficult for younger people, especially if you’re not around) and they’ll make the most out of it.

If you can show your student the value of being independent and meeting new people, you just may inspire him to wake up in time for breakfast on the weekends.

Rec Sports Leagues

Joining recreational sports is a great way to get a teen up and at ‘em.

For athletic students, summer leagues are useful to keep them in shape and their skills honed for next season. Or, it gives that soccer player a chance to learn baseball—you just might provide a spark that gets them away from the Xbox version of MLB and onto the real-life baseball diamond.

For less-athletic students, summer leagues are equally useful. Instead of sharpening skills, though, these teens get to learn them from friendly coaches and their peers. Much like summer academic enrichment camps, these students are learning valuable life skills: teamwork, meeting challenges, and how to bunt against the shift.

Other Organizations

Many students like to devote their time to helping others or learning a skill in a non-competitive setting. Whether it’s through organizations like 4-H or Big Brothers Big Sisters, your student will fill his or her time actually helping others in some way.

Moreover, those students who’ve already completed academic skills training at summer camps are perhaps best qualified for this type of volunteering. If your child has a thorough understanding of academic concepts, he or she could spend time tutoring others while still earning volunteer credits (which look great on college resumes).

Who knows? By keeping your student busy now, you might be providing the skills he or she needs to stay busy for years to come.

Prepare For Your Pilot’s License without Leaving the Ground

It is easier than ever to prepare for your pilot’s license. These days, you rarely even have to leave the ground to do it. With the advancement of awesome technologies, and a little old-fashioned book studying, you could learn all you need to know to pass your test with flying colors.

Read on for some great tips on what stuff you will need, and how to use it with success.

Do Your Homework
There is a virtually infinite library of testing materials just waiting for you to pick them up and start learning. Here’s a great little list to get started:

• FAR/AIM books – the must-have in aviation education and training. These come in digital formats as well as traditional paper copies!
• Federal Aviation Administration handbooks – these also come in multiple formats, so you can read and learn at home or on the go 
• Decoder wheels, electronic timers, holding pattern tools, flight planning plotters—the list of helpful learning devices goes on and on. The more time you spend utilizing these imitation instruments during your studying, the more acquainted you will be with it when you are sitting in the cockpit at a few thousand feet.

The more of these resources and practice Pilot Supplies you can acquire, the more comprehensive your learning will be.

Simulate Your Success
If you are serious about getting your pilot’s license in the first try, you absolutely need a flight simulator to practice with. Now, anyone with a computer and a little bit of cash can take home a portable simulator, which is great whether you are learning for the first time or keeping your skills honed.

Couple that with the imitation devices, you grabbed before (the Aviation Transceiver, decoder wheels, electronic timers, holding pattern tools, flight planning plotters, etc.) and you will have the flight practice you can get without ever leaving the ground.

A Crash Course in Not Crashing
After you are familiar with all the handbooks, the instrumentation, and the safety precautions, takes a practice test to see where you are at in your learning. For the best results, get oral practice exams as well as practical test standards.

Finally, do not forget to get actual in-flight experience. Though you can study and study and learn everything there is to know, there is just no way to simulate the feeling of being airborne and the countless reactions you’ll have to make when you’re doing it for real.

But with the knowledge you’ll earn with these items, your first time in the air will be a breeze.

Construction 101: What is Waterproofing?

Waterproofing is the strategic placement of water resistant construction materials to prevent water from flowing in or flowing out from various areas or structures like a home or a building. These areas include external and internal ones which can mean anything from the basement to balconies, roofs, decks and walls.

 According to a recent survey, cracks, water leaks and moisture seepage (generally, faulty waterproofing) account for up to seventy-five percent of all construction complaints. Such complaints can either be caused by poor building construction and failed concrete waterproofing methods which lead to other problems. For example, concrete structures which are not properly waterproofed can crack or can permit moisture to seep and water to leak.

This usually causes other problems to the household like flooding, mold growth or permanent structural damage. That is why construction firms spend a lot of time in determining and constructing the proper way to waterproof structures to prevent future problems and avoid minute mistakes from escalating into major ones. This, in turn, can prevent the loss of money and uncalled-for harm to homeowners.

That is why when building a brand new structure, there are many choices and specifications that needs to be considered- most important of which is the integrity of the waterproofed areas in your home or in the building. In the past, many owners assumed their home was waterproof and secured enough even if they just settle for an inexpensive dam proofing.

Damp roofing may be a black, sometimes solvent diluted, asphalt cement or alternative coating material that has very little if any elastomeric properties. It is sometimes brittle, and can fail to bridge cracks that may occur. Builders, again and again within the past, paid very little attention to Basement Waterproofing basement walls and other important areas of the structure. A number still, to this day neglect to employ more modern methods of waterproofing as they appear to cut back prices.

As a homeowner, you should choose a trained and approved contractor employing an effective waterproofing product. Remember, reputation is everything when it comes to hiring a contractor to build your home. Hire a contractor that has years of experience when it comes to home or building construction. Make it a point to check and see if your contractor is correctly authorized to do waterproofing and Concrete Repair. Apart from that, make sure that you have the waterproofing plans laid out on the first place, before construction even begins.

While it's not possible to list all the precautions to use, these easy basics can help make sure that you get a quality service which you have generously paid for. 

Training Equipments; Elliptical vs Treadmill Machine

The elliptical machine is one of the most popular training equipment's for those who are fond of doing cardio exercises. While running on a treadmill still remains as the preferred cardiovascular workout for gym goers, most of them still cannot differentiate the benefits of the two training equipment's  The common misconception is, the elliptical machine and the treadmill works almost the same and offers identical benefits.

Both equipments are standard features we can find in Best Fitness Gyms and even in personal training gyms at home. What most people do not know is that there is a vast difference between how the equipment's work.

  

The treadmill is a pure cardio equipment. When running on a treadmill, you are using mainly your legs or your lower body. There is no doubt that the treadmill is an effective cardio exercise which imitates an aerobic routine. Using the treadmill will require around more than half of your body’s blood supply to flow to your legs. However, in an elliptical machine, an additional twenty percent of the blood supply goes to the upper body. This is because unlike on a treadmill, both the upper and lower body is used when exercising on an elliptical machine, making it a more effective aerobic exercise.

Working out on a treadmill causes high impact to the lower body especially to the legs. This makes it hard for people who are suffering from different ailments to use the treadmill. That is why people who are suffering from bone or joint conditions like arthritis or rheumatism are discouraged to use the treadmill in most Sports Fitness Gyms. On the other hand, the elliptical does not impact the lower body as much as the treadmill does. Since striding movements are required on the lower body instead of running, people who suffer from bone and joint diseases can still use the said equipment.

In fact, recent studies have proven that using the elliptical machine especially on reverse direction can help strengthen the ligaments on the knee. Though the same effects can still be achieved using the treadmill or by merely walking backwards, the steady and swift movements required on an elliptical machine makes it all more beneficial especially for people who have less coordinated movement.

Another benefit that people can get from an elliptical machine aside from being an effective cardio and aerobic exercise is that the machine itself rarely breaks down. Treadmills, even the most expensive ones which can be seen on the best fitness gyms can easily break down. The elliptical machine on the other hand is sturdy enough even when regularly used. This makes it as ideal equipment at home. The key to making an elliptical machine last is to use it both in forward and in reverse direction. This will actually make your exercise more balanced and aside from that, it will make your machine last longer.