Penguin 2.0 is Live Now, Goes Deeper and Impacting More Webmasters

Penguin 2.0 is now live. Yesterday Matt Cutts have updated on his Blog; about the current Penguin Update according to him, around 2.3% of English queries are affected.

According to Matt Cutts Blog: 
“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally.”
Source: Mattcutts.com

History of Penguin Updates:
Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

Matt Cutts Explains Why does Google Show Multiple Results from the Same Domain?

In case if you missed it Google Head of Spam Matt Cutts uploaded his new Video on Wednesday 15th of May 2013. In which he Explains about:

"Why does Google continue to present multiple results from one domain on a search result? and Does it really benefit the user?"

The Inbound and Outbound Marketing Mix in 2013

Inbound marketing is the hot term of the year but it doesn’t mean outbound marketing has gone away forever. The difference between the two is that outbound marketing means you are going to find leads, while inbound marketing helps leads find you. The latter sounds much more interesting and effective, but that doesn’t mean you can forget outbound strategies.

Outbound marketing gets your brand/product in front of a target audience that may not have heard of you before. Inbound marketing gives the customer time to learn about and trust you before they continue on in the buying cycle. The right mix of the two depends on what works for you, but you should at least have a mix. 

Inbound Strategies

• Content: Content is king for a reason: it engages your audience in a way that builds trust and offers them increased value without having to purchase anything. Examples include white papers, blogs, video, infographics, and photos. 
• SEO: Organic efforts are still extremely important. The tactics have changed, but ensuring you show up at the top of search results is the most effective inbound marketing. Instead of keyword mania, now start thinking about semantic search for your SEO strategy.
• Social Media: Inbound marketing also includes real time marketing such as having a one-on-one conversation with a fan on Facebook. Don’t use social media as an outbound marketing channel; it is strictly for being social and providing great content and service to your fans.
• Conversion Optimization: Inbound marketing eventually leads people to landing pages on your site, which then need to be optimized for conversions depending on where the user is at in the sales cycle.

Outbound Strategies

• Display Ads: Ad Networks can get your message in front of people who are your target audience but might not have made it to your content organically. A little nudge in the right direction with strong display adsand remarketingcampaigns can broaden your reach.
• Webinars: Webinars are a mix between inbound and outbound strategy, but since you are pushing something out there we will consider it outbound. Webinars can help educate your audience and establish you as a thought leader in the industry. 
• Sponsored Emails: Paying a small fee to send out a custom email to another brand’s email list is a strategy that most marketers use to boost lead generation quickly. The trick to effective sponsored emails is finding companies that have a very specific target audience equal to the user profile you are targeting.
• PPC: Still very important, PPC campaigns need to be extremely focused on an audience, keywords, and where they are in the sales cycle. Advertising Online remains vital for the marketing mix, but the tactics and strategies have changed.

How to Prepare Your Facebook Profile for Graph Search

Facebook's (FB) “Graph Search” is slowly rolling out to more Facebook users, giving them the ability to search deeper through Facebook content.

What this does mean, though, is that all those photos you might have hidden on your Facebook Timeline will be easily searchable through Graph Search with a few words.

First and foremost: Graph Search is locked to your privacy settings. That means if you have a photo only visible to your friends, or friends of friends, then only they will be able to find that photo through Graph Search.

Still, your photos might not have always been flagged as visible to “friends” only — and photos taken by friends of you might be accessible to the wider public. And you’ll want to double check that before everything becomes immediately accessible.

Facebook has a lot of ways to help lock down your privacy ahead of Graph Search being rolled out to all of Facebook’s users. Here are a few ways to get started:

Your Activity Log has a complete list of everything related to you and the apps you have connected to Facebook. (To get there, click on the Activity Log button located on the top right of your profile underneath your cover photo.) Here, you can find all of your posts and photos, including those that you were tagged in by friends. You can alter the visibility settings for each post and photo. This is your go-to place to ensure that your content is as private or as public as you want.

By clicking on photos within the Activity Log, you’ll be able to quickly surf through all the photos you are tagged in. Click on the little gray friends icon to the right of the photo to see the privacy settings and the option to remove the tag or report to Facebook that you want the photo removed. You can also click the check box on the left to report/remove in bulk.

You can also revert all of your previous posts to a selected privacy setting, such as “friends only.” This can’t be undone, but is a good way of ensuring everything you posted when Facebook was in its infancy remains private to only the people you want to see it. You can find this option in your privacy settings as “Limit the Audience for Past Posts.”

In some cases you might want your posts and photos to visible to a wider audience to make your profile more accessible in Graph Search — especially if you have a subscriber base and a following on Facebook.

Source: finance.yahoo.com