Ideas to Help your Fitness Studio Thrive

Instead of leading your fitness classes in the crowded park, the busy high school gym, or that old abandoned garage behind the trucking company on the outskirts of town, expand your space and put more finesse into your fitness domain. If you were in charge of your own fitness studio, you could make your own hours, build your own environment, and turn your classes in to exactly what you always wanted them to be.

Use these great ideas to help your fitness studio thrive.

Do you have the Right Space?

Starting out by renting a small studio space is an ideal way to begin, especially if you’re new to Personal Training and you want your classes to be fun and intimate.

Before committing to your fitness studio, go through the pros and cons of the building, the neighborhood, and the agreement you have with your landlord. Use this guide to help:

• Run the numbers. Before you commit to a monthly cost, be sure you can bring in enough clientele to cover expenses.
• Know the neighbors. Don’t be surprised about the state of your neighborhood: if your particular area experiences above average crime, it’s better to know it than to be surprised as you’re locking up one night.

 Advertise in Creative Ways

 Small business owners must also be proactive advertisers. There are tons of ways to bring awareness to your business, both digitally and through good old-fashioned face-to-face human interaction.

• Master the Internet. There is no denying the impact of Twitter and Facebook when it comes to advertising quickly and efficiently. Be loud and proud about your Group Exercise Certification and make sure people know how to reach you.
• Harness the Power of People. Of course, people do still communicate in person. Person-to-person advertising is also the cheapest way to get your name out there, so offer referral incentives and watch how quickly your business grows when friends bring their friends who bring their friends.

 Offer Something Nobody Else Offers

 Creativity is essential to having a successful fitness studio. Sometimes that includes incubating new ways to bring in clients when you've hit a slow period or a dry month.

• Add a service. Instead of just fitness classes, try partnering with another specialist to give your customers a more comprehensive experience.
• Massage therapy always goes well with intense physical activity.
• A chef or restaurant specializing in healthy food can bring small orders to your studio to entice customers with a fully health-conscious experience.
• Offer a more personal experience. Use your health coach certification to create specific programs for your customers. By expanding into personal fitness as well as group fitness, you’ll always have something going on that brings in money.

If you thought you worked hard to get in shape, just wait until you’re in charge of your own fitness studio. But just like all that hard work you put in to become a personal trainer or group class leader, it’s all worth it in the end.